SayPro Describe brainstorming and conceptualization skills to originate ideas.

BrainstormingBrainstorming is a group problem-solving/ creativity technique, in which a group of people uses their collective intelligence to approach a creative problem. This technique inspires people to come up with creative ideas. Brainstorming sessions should be used at the very beginning of a project and should address a specific question.PurposeThis technique is performed in order to get a quantity of creative ideas and encourage people to use their imagination.Goes ByThis technique is also known as: storm ideas, creativity and brainstorming, idea generation or creative thinking.VariationsBrainstorming sessions, through poor facilitation or lack focus, can be less productive than expected. The six thinking hats technique, created by Edward de Bono, can overcome this problem. When wearing one hat at a given point of time, a group can focus on one aspect of the issue at hand, increasing the productivity of the brainstorming session.Using the Technique

• Define a problem or opportunity and craft a specific question.
• Identify participants: the group can include 8 to 16 people. Not every group member needs to be an expert on the specific question.
• Participants should be trained in advance, so that they understand the brainstorming process prior to tackling the major issue.
• Set a time limit.
• Ask participants to shout out ideas, encouraging all participants to be active in the process.
• Record solutions. Typically, two facilitators will capture ideas from the group on a whiteboard or flipchart.
• Participants are encouraged to provide unusual/creative answers. Criticism is reserved.Ideas can be combined and improved to form better solutions.

InputsA specific question must be asked, such as, “How might we increase the computer literacy among elderly people?”OutputsThe process will yield a large quantity of answers.Next Steps after Exercise

• Once creative/good ideas are formed and listed, it is necessary to prioritize them to reach the best solution. In order to prioritize them, select the five best ideas through team consensus.
• Choose five criteria for judging ideas that best solve the problem.
• Give each idea a score.
• The idea with highest score will be a strong solution.

Conceptualization (information science)In information science a conceptualization is an abstract simplified view of some selected part of the world, containing the objects, concepts, and other entities that are presumed of interest for some particular purpose and the relationships between them.Chart showing the relation between a conceptualization in information science, its various ontologies (each with its own specialized language), and their shared ontological commitmentAn explicit specification of a conceptualization is ontology, and it may occur that a conceptualization can be realized by several distinct ontologies. An ontological commitment in describing ontological comparisons is taken to refer to that subset of elements of an ontology shared with all the others. "Ontology is language-dependent", its objects and interrelations described within the language it uses, while a conceptualization is always the same, more general, and its concepts existing "independently of the language used to describe it"

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