SayPro Consultancy for Video production Consulting Service

Description

SayPro SayPro

   BACKGROUND & PURPOSE  Tusome is a USAID funded literacy program being implemented in partnership with Kenya’s Ministry of Education for Grade’s 1-3 in approximately 24,136 public primary and Alternative Provision of Basic Education and Training (APBET schools across Kenya’s 47 counties. Tusome will benefit approximately 7.8 million pupils by end of 2021.  Tusome’s overall objective is to improve literacy outcomes in Kiswahili and English for pupils in grade 1, 2, and 3. The program utilizes various approaches to improve literacy outcomes. First, Tusome provides high-quality instructional materials: as a result, each Kenyan child in grade 1, 2 and 3 has their own Competency Based Curriculum (CBC)-aligned text book in English and Kiswahili. Second, Tusome equips MoE staff with the training, tools and financial resources to coach teachers on effective literacy instruction. As a result, Tusome provides 1-on-1 coaching to more than 60,000 grade 1-3 teachers in Kenya. Finally, Tusome collaborates with relevant stakeholders at the National and County levels to ensure that teachers, head teachers and Curriculum Support Officers (CSOs) are trained on how to improve pupil literacy.   Bearing the above in mind, Tusome intends to develop 60 videos to showcase 60 Grade 3 lessons from the Tusome textbook. Tusome is therefore seeking an individual or firm specialized in video production. The videos will be about 15-20 minutes long and consist of content from the 60 lessons from the Tusome Grade 3 English Textbook.   AUDIENCES  · Grade 3 Learners  · Teachers  · USAID (Project Funder)  · Local partners   · Government of Kenya stakeholders: Ministry of Education, Kenya National Exam Council, Kenya Education Management Institute, Teacher Service Commission, Kenya Institute of Curriculum Development  · Kenyan parents and educators  · International education implementers and researchers   · RTI  OBJECTIVES  · Develop 60 lessons from the Tusome Grade 3 English textbook (includes conceptualization and scripting  · Film 60 Grade 3 English lessons from the Tusome Grade 3 textbook  · Edit 60 Grade 3 English lessons from the Tusome Grade 3 textbook  · Develop lessons that will teach Grade 3 pupils while schools are closed  INTENDED USE  The videos will be used by USAID/Kenya as a knowledge management tool for continued pupil literacy development and enhancement even when schools are closed. It is anticipated that the videos will be aired on Edu TV under the Kenya Institute of Curriculum Development (KICD).  PROJECT DETAILS  The contracted vendor will provide the following services:  · Within 1 week of signing the LPO, deliver a sample lesson for review by Tusome and USAID.   · If possible, participate in the scripting workshop. Vendor shall participate in other meetings as required.  · In conjuction with Tusome, develop of a concept for the videos in consultation with Tusome and USAID.   · With technical support from Tusome, develop 60 scripts for the videos in consultation with Tusome, MOE and USAID and based on the Tusome English Grade 3 textbooks.  · Submit the draft scripts to RTI and its development partners for review, edit and make any required changes within the confines of the budget limitation and timelines.   · Plan and complete all production-related tasks, including recruiting acting talent, acquisition of props and preparation of scripts, the creation of sound effects and musical score.  · Creative consultation, design, and production of the videos, with guidance, review, and approval by Tusome and USAID  · 60 lessons, each 15-20 minutes based on the Tusome Grade 3 English textbooks  · Lessons should incorporate a mix of animation, illustrations, videos and photographs which will be forward facing towards the learner. 10 lessons should have animation, with the remaining 50 lessons incorporating illustrations and photographs and stock footage (video). Vendor is responsible for securing all rights and clearances to video, photos, and music.  · Lessons should be interactive. A mix between an on-screen instructor, animation, illustrations, photographs and video. This will mean that the vendor selected should be able to bring a professional photographer, illustrators on board to successfully ensure that the lessons are truly interactive.  · The vendor will provide d actors to play to the role of the instructor. Lessons should have at least three different instructors, each doing 20 lessons.  · Lessons should be filmed incorporating interplay between the instructor, animations, illustrations, text, photographs. Considering there will be no pupils filmed, the lessons should be as interactive as possible drawing in the audience.  · Lessons should further incorporate the Tusome methodology of teaching and learning and CBC.  · The on-screen instructor should be lively and able to connect with the audience (grade 3 learners as primary audience, teachers and parents as secondary audience along with government institutions charged with early grade literacy and learning), the on-screen instructor will carry the entire lesson from beginning to end.  · Shoot footage and still photos related to:   · An instructor delivering the lessons  · Content based on the lessons identified in the Tusome Grade 3 English textbook  · Interplay of illustrations and text as per the Tusome Grade 3 English textbook and related illustrations.  · Content based on advice from Tusome technical experts  VIDEO LESSONS deliverables  · Develop concept/storyboards on how the lessons will be produced from beginning to end.  · 60 Scripts each 15-20 minutes long based on Tusome Grade 3 English textbooks  · 60 lessons, each 15-20 minutes based on the Tusome Grade 3 English textbooks  · Lessons filmed incorporating interplay between the instructor, animations, illustrations, text, photographs. Considering there will be no pupils filmed, the lessons should be as interactive as possible drawing in the audience.  · 10 of the 60 Grade 3 lessons with animation (of the best possible quality)  · 50 lessons incorporating interplay between onscreen instructor, illustrations, photographs and stock footage (video). Vendor is responsible for securing all rights and clearances to video, photos, and music with all music, video and telent rights secured.  · Lessons incorporating a mix between an on-screen instructor, animation, illustrations, photographs and video.   · Interactive lessons that keep grade 3 learners engaged and eager to learn.  · Lessons incorporating Tusome and CBC approach to learning.  · All raw footage, photos, illustrations and animations secured in hard drives separately and presented to Tusome  DESIGN REQUIREMENTS  · Platform compatibility — final videos must be delivered in a file format(s) optimized for presenting at in-person events and also use on social media for Twitter, Facebook and You tube amongst other internet-based platforms. The video should be compatible to formats used by TV stations to air programming  · Clean and modern design — Video must be of professional quality, including high-quality video resolution and audio quality, and should align with the style of modern teaching and training videos  · Video duration — Videos will be 15-20 minutes in length and 60 in total  CONTENT PRODUCTION REQUIREMENTS  Coordinating with Tusome, the vendor is expected to provide the following services specific to producing video content:  · Coordinate with Tusome to identify additional needs and opportunities for video content to be included in the video beyond already existing footage.   · Conceptualize graphics, infographics, and/or animation to be included in the video and produce them as directed.   · Include subtitles and may help coordinate translation if appropriate.  · Manage and complete video production and editing and submit the rough cut for review to RTI before creating a final cut that includes RTI feedback.  · Provide final editing, with input and review from Tusome and USAID.  · Save all final videos, raw footage and rough cuts developed during filming and editing of the video to a hard drive, to be turned over to Tusome as part of the final deliverable (Tusome retains the right to edit and otherwise use this footage without limitation at any point after fulfillment of the contract.)  TRAVEL  The vendor will be responsible for travel costs.   INSURANCE  The vendor will be required to obtain and maintain insurance coverage including medical, travel, life, injury, etc., during the period of service at their own expense, and may be required to provide proof of insurance.  The vendor must also be required to have vaccinations required in the field.   PROPOSED TIMELINE  The estimated period of performance is 20th May, 2022 to 31st July, 2022 with a possibility of extension. The vendor will report to The Communication and Knowledge Management Specialist.  QUALIFICATIONS  Tusome anticipates that this consultancy will be carried out by an individual or a firm that specialize in production of high-quality videos. Must provide 3 referee who are reachable to attest to their perfomance.  The vendor must provide prove of past performance of at least 2 project of a similar magnitude ( a copy of a contract or an LPO can do)