**SayPro Global Multimedia Marketing Management —

Content Creation, Development, and Oversight

• Work closely with the CEO to master the visual and written production of the company’s “voice.”
• Work globally with key internal stakeholders, i.e. development, sales, programs, and HR teams, to create the multimedia materials they need to succeed.
• Capitalize on opportunities to teach colleagues how to create dynamic content with the company voice.
• Write and edit high-performance content including videos, social media posts, annual and quarterly reports, donor communications, fact sheets, website collateral, briefings, newsletters, blogs, and scripts.
• Maintain the company brand throughout all content including appropriate use of logo, consistent look and feel, and messaging.
• Build and manage a team of international consultants to produce multimedia content for omnichannel publications.
• Manage major editorial projects including multimedia annual reports, digital catalogs, and short- and long-form documentaries.
• Co-managed day-to-day multimedia communications operations creating content, editing, and contributing to the design of social media campaigns, grant proposals, and digital and print materials for programs, products, press opportunities, and publicity amplification.

Strategy, Planning, and Reporting

• Work with the global director of marketing and communications to develop and implement a strategic communications plan that amplifies the company’s story.
• Create and develop a content creation program, including co-management of the editorial calendar and process.
• Track communication activities, and prepare and submit content performance reports and plans to scale.
• Create and design a dynamic tactical content strategy and a 3-5-year multimedia road map with key KPIs to measure success as the company creates, delivers, and publishes engaging content.
• Identify leaders in multimedia content. Analyze their effective practices to determine the feasibility of implementing similar content strategies.
• Contribute to reports on marketing and communications metrics.

Website and Digital Marketing Management

• Develop and manage the company’s website, co-create and update content and blogs regularly, and identify opportunities to improve visitor conversion rates.
• Assess and drive the development of the website’s current and future user interface (UI) to improve the user experience (UX). Manage and serve as the company’s advocate when negotiating and managing design, timelines, and deliverables with external and internal web design resources.
• Lead the development and creation of a global website that captures web traffic, curating and converting users into partners, donors, and/or advocates through effective design.
• Implement a staged website redesign leveraging external UI/UX designers and coders.
• Design and implement an international SEO strategy that builds out a Google My Business account and improves mobile responsiveness, link building, and partner reviews and ratings while working in tandem with internal and external resources.
• Create and execute full lifecycle multimedia campaigns, from inception through market launch, and manage performance metrics, learning, and iteration.

Media Engagement

• Support promotion of fundraising and business development opportunities through dynamic content that will enhance the company’s reputation externally, including securing television speaking engagements for leaders and managing multimedia for publicity events and other thought leadership opportunities.
• Coach colleagues in preparation for interviews, workshops, events, and press briefings to advance the mission with national and international media.