SayPro Business Analyst Ecommerce Mid-Level at African Sales Company Consulting Service

About the position

• Job Title: E-Commerce Manager

• Reporting to: Chief Executive Officer

• Main Purpose:The E-Commerce Manager is responsible for all aspects of translating the organization’s e-commerce vision into objectives, goals, strategy and measurements; driving the organization’s brands online visibility, sales and performance. Job scope includes planning, development, coordination, execution and reporting. Utilizing your strong e-commerce, user , digital media, design, analytical / problem-solving and innovation skills to identify trends, brand/channel/market gaps and optimally implement the organization e-commerce vision and drive overall online sales and market share growth.

Key Result Areas:

• E-commerce Strategy Development & Execution
• E-retail Management & Optimisation
• Website Development
• Performance Management
• Stakeholder Management

Job Specific Requirements:

e-Commerce Strategy Development & Execution

• Provide leadership in the development, deployment and continuous improvement of the organization short to long-term e-commerce vision
• Develop and implement ecommerce strategy in order to generate incremental online sales and website presence/visibility and performance

e-Retail Management & Optimisation

• Develop and implement e-retail strategy in accordance with brand CI and guidelines; ensuring improved brand online performance and achievement of targeted KPI’s; including traffic acquisition, sales, conversion and a/b testing and reporting
• Implementation of cost efficient and effective promotions ensuring the achievement of objectives within the set budgets, communication to merchants and retailers
• Guide negotiations and communication of retail programs with the respective brand managers and merchant divisions
• Oversee or directly develop content calendar and website uploads and landing pages development
• Ensure strong retail marketing programs are communicated and executed appropriately within each retail chain and customer

Website Development

• Specify and manage brand website development projects
• Ownership of eCommerce platforms and third-party integrations
• Stock optimization and management; ensuring product availability, novelty, relevance and accuracy
• Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media
• Oversee or directly develop content calendar and website uploads and landing pages development
• Manage all aspects of the e-commerce budgets, forecasting and internal reporting
• Ensure compliance with Consumer Protection Acts and all applicable federal, state and local regulatory laws and rules

Performance Management

• Work with developers to improve website functionality, design and performance
• Regularly liaising with the development agency regarding the ongoing maintenance of all sites; first line bug accountability, reporting and escalation
• Research market in order to discover new trends and technologies in order to improve website performance
• Establish, analyse and monitor data dashboards to deliver data driven strategies and action plans to deliver top performance and achieve KPIs
• Sales increase
• Conversion rate
• Average order value
• Time spent on the site
• Page value increased
• Page load times

Stakeholder Management

• Manage and oversee direct and indirect reports output; including product management, merchandising, stock management, stakeholder coordination and reporting
• Directly manage digital merchandiser (s) and indirectly supervise digital marketer (s) to improve user quality and traffic acquisition
• Work with the marketing / buying teams and
• Establish and maintain strong relationships with senior executives and internal stakeholders to identify their needs and seek full range of business solutions.
• Provide regular updates and business overviews and assessments of analysis, to the various management levels within African Sales Company and the principles of the brand(s).
• Liaise with the planning teams for new launches, promotional and basic stock availability
• Provide e-commerce and digital guidance, consultation, training and motivation

Qualifications and Attributes Required:

• A Tertiary qualification is a must; ideally digital or e-commerce
• Previous in e-commerce management is a must; optional digital marketing or social media or advertising
• Superior computer literacy, especially on Google Adword, e-commerce platform, PowerPoint, Excel and Word
• Knowledge of the market
• Good organizational skills and a high degree of accuracy is required
• Ability to work under pressure, use initiative and take ownership of tasks
• Willingness to work extended hours
• Presentable appearance

Desired Skills:

• Digital Marketing

Desired Qualification Level:

• Degree

Employer & Job Benefits:

• Pension Fund
• Medical Aid