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SayPro Know Your Audiences
Reach agreement with project stakeholders on who needs to receive what kinds of M&E information. Table 6-8 shows the information needs of different audiences for a World Food Programme project in China. It outlines what data and insights the M&E system must produce and for whom. Note that it focuses on communicating for accountability and not on communication for action and decision-making purposes.When undertaking an audience analysis for your project, remember to:
- include accountability, advocacy and action-oriented audiences;
- define what you expect from the audiences by communicating with them (financial support, commitment to action, etc);
- agree on the information (content and form) they need in order to achieve your purpose.
Table 6-8. Audiences for information on a WFP project in China 13 (high/medium/low priority)
Types of Audiences | Types of Project Information | ||||
Progress Toward Goals | Achievements | Economic Impacts | Intervention Lessons | ||
Positive | Negative | ||||
County government | High | Medium | High | Low | Low |
Service-delivery agency leaders/staff | Medium | High | Low | High | High |
Community members | Medium | High | Low | Depends on type | Depends on type |
Higher level officials | High | Low | High | Low | Low |
Funding agencies | High | Medium | High | Medium | Medium |
Other county groups | Medium | Medium | Medium | High | High |
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