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SayPro Planning How to Communicate M&E Findings

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Reach agreement with project stakeholders on who needs to receive what kinds of M&E information. Table 6-8 shows the information needs of different audiences for a World Food Programme project in China. It outlines what data and insights the M&E system must produce and for whom. Note that it focuses on communicating for accountability and not on communication for action and decision-making purposes.When undertaking an audience analysis for your project, remember to:

  • include accountability, advocacy and action-oriented audiences;
  • define what you expect from the audiences by communicating with them (financial support, commitment to action, etc);
  • agree on the information (content and form) they need in order to achieve your purpose.

Table 6-8. Audiences for information on a WFP project in China 13 (high/medium/low priority)

Types of Audiences Types of Project Information
Progress Toward Goals Achievements Economic Impacts Intervention Lessons
Positive Negative
County government High Medium High Low Low
Service-delivery agency leaders/staff Medium High Low High High
Community members Medium High Low Depends on type Depends on type
Higher level officials High Low High Low Low
Funding agencies High Medium High Medium Medium
Other county groups Medium Medium Medium High High

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