SayPro Invest in Good Communication

• A pictorial self-monitoring system for self-help groups helped in monthly and annual monitoring. The system was composed of a three-category ranking system to be used for 16 indicators – ranging from the quality of meeting preparations, to repayment records, to collective decision-making.
• The district reports captured process issues in the formation of village development committees and the SHGs.
• The National Bank for Agriculture and Rural Development produced a newsletter that provided information on the progress of the SHGs at the district and overall-project levels.
• The analysis of the project’s progress was presented at high-level meetings and included clear and understandable graphic representation of the trends.

• messages to be translated into languages and formats well-suited for the target audience(s) in a timely manner;
• a labour-intensive and time-consuming process to move communication ideas (text, images, concepts, etc.) into products, field testing and quick dissemination;
• interactive, transparent communication flows.

This strategy necessitates a production manager who:

• has experience in developing participatory communication materials and methods;
• understands the strengths and weaknesses of these materials and methods;
• has extensive experience with a wide variety of vendors, from printers to graphic artists to photography studios;
• will work closely with the technical person in the project support unit and coordinate the process of moving the materials from their raw stage to the final product.