SayPro Online Advertising

Increasing your online presence might make your customers more aware of your business, but it won’t necessarily directly increase your bookings.You need to invest in online advertising in order to redirect customers to your website and ultimately entice them to book with your company.The best way to do this is through retargeting ads.Retargeting ads work by keeping track of who has visited your website, and serving them advertisements on other sites that they use — such as the popular social networking sites — in order to get them to come back to your site. These ads are able to work based on the cookies that are installed on browsers.Retargeting allows you to place ads where it counts. You will only reach customers who are truly interested in your destination and your business, and you don’t waste money or resources on customers that are irrelevant.BrochuresBrochures are still an important part of a tour and activity marketing plan. These advertisements allow you to use visual elements as well as high-powered words in order to quickly and easily get your message across to your target customers. In order to use brochures effectively, you need to place them properly.There are several ways to get your brochures into the hands of your potential customers:

• Place them at the point of sale at your business. Your customers will be able to easily grab a brochure, see what you have available, and pass this information on to friends, family members and other travelers.

• Provide travel agents with brochures that they can give to their customers. You should include the most relevant facts about your tours and activities, such as descriptions, price points and contact information.

• Contact local hotels, restaurants and complementary tour and activity companies in order to leave brochures in their locations. This is where you have access to travelers who are currently on vacation.

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