Description

What is ASO and why does it matter

ASO stands for “App Store Optimization.” It’s the process of making sure your app ranks in the search results for popular keywords that relate to your app. Imagine you want to buy a new smartphone, but you’re not sure which one to buy.

If you search “best Android phone” in Google, what are the chances that an iPhone will be in the top 3 results?

Probably not very high! If you search “Best selfie sticks” on Amazon, what are the chances that Amazon sells selfie sticks? Probably very high!

By optimizing your app description with keywords relevant to your app, you can make sure people searching for these types of products see your app among the first few results. This makes it easy for users to find YOUR app and not your competitors’.

Why should you hire SayPro?

We can provide fresh content because we are a full-service writing company, with writers who have experience working on the web. We also have access to content that is very specific to apps or mobile devices!

All of our writers are native English speakers with strong backgrounds in technology-related fields, so they know what goes into app development.

If you hire us, you will also get your app description back in 72 hours — usually much faster!

How to get started with ASO  First things first, let’s make sure your app description is up-to-date and accurate.

• If there are any broken links or spelling errors, we’ll fix them for you!
• Then we give the description a keyword density analysis which means that we look at all of the content in your app description and find out how many times each word appears.
• We use these numbers to prioritize our work on finding appropriate synonyms that can improve search rankings without changing the meaning of your app description too much.

Here’s an example:

Let’s say SayPro found this sentence in your app description: “The latest update includes a new feature to send photos via email.” Nearby there was also the text that talked about it being an Android app. The keywords from the first sentence are “update,” feature,” and “send,” and the word “photos” in the second sentence is relevant too.