SayPro Online Course SAQA 11516636020

Description

1.
Understanding the general concepts and terminology used in Marketing management, the foundation on which practical marketing activities are based, the principles and practice of planning, organising, leading, co-ordinating, motivating and controlling the daily marketing activities of an organisation.
Understanding how to consolidate the basic material in strategy development of marketing activities.
Understanding of the relationship between the various elements of the marketing-mix.

2.
Understanding of several current high interest areas of marketing and topics which are relevant in the South African situation.
Critical evaluation of marketing activities and strategies in various industries.
Generation of sound marketing advice to various organisations in different circumstances.
Provision of necessary marketing information for management decisions.
Use of information to formulate policies, plan and control marketing activities.
Ability to innovate, to create and develop new business, etc.

3.
Persuasive communication skills.
Ability to deal with public inquiries including responding clients objections.
Locate, qualify and approach prospective customers.
Conceive and execute effective advertising campaign.
Manage sales force and promote sales adequately.

4.
Reading, writing and speaking abilities.
Read academic and professional text critically.
Use of numerical and statistical tools; etc.

Integrated assessment

In the assessment strategy as a whole, evidence must be demonstrated through a variety of options:
> Case studies.
> Assignments.
> Written and oral examinations.
> In – service training (Experiential learning).
> Projects.

The final integrated assessment needs to have the following characteristics:

It should assess the extent to which learners can work as professional marketer, Marketing management adviser, consultants, and/or entrepreneur.

It should measure the extent to which learners have integrated the roles and knowledge and skills delivered through the different courses that make up the professional marketing development programme.

It should also measure the applied competence. Here it should assess whether learners are able to integrate the ability to perform important marketing actions competently. (A practical competence), understanding the theoretical basis for these actions (foundational competence).