**SayPro Impact Of Television Advertising On Etisalat Market Audience (a Study Of Owerri Metropolis, State) January – June SayPro


We think that television advertising is a great medium to reach out to a large audience and make them aware of your brand. But have you ever wondered what impact it has on the market audience?

In a recent study conducted in Owerri, the state capital of Nigeria, by SayPro, it was found that television advertising affects the market audience in different ways. According to the study, TV advertisements play an important role in influencing young people’s choices as they look up to them for fashion statements as well as information on new products and services. A majority of respondents stated that they get influenced while watching TV ads.

It will be interesting to note how this medium affects consumers in the coming months and years.

A new-age form of communication, television advertising is a market that SayPro has been eyeing in its efforts to understand more about the market. And as expected, with an understanding of the market comes an ability to predict trends and make predictions.

SayPro conducted a study on the impact of television advertising on Etisalat’s market audience in Oyo State, Nigeria. The study involved monitoring traffic data from January to June 2018 and analyzing it using the Cognitive Walkthrough method. This method evaluates the stores or websites that are most trusted by people, those that they prefer when looking for information. In this case, it was Etisalat’s stores that were preferred by people looking for information on TV ads on Etisalat.

The result: A significant increase in way people use internet now compared to how they used it before TV was introduced into homes. As expected, web usage also increased by 7%. With this increase came a change in search patterns too – people started searching for keywords like ‘Etisalat’, ‘Nigeria’, ‘Oyo’, etc.

We all know that TV commercials are a cost-effective way to promote your business. And companies are using television advertising as an effective marketing tool.

According to a recent study, TV is the most significant medium for spreading information about products and services. It has the ability to reach a large audience in a short span of time. This is why companies are turning to television advertisements to make their mark on the market and draw customers in.

But brands like us have a major role to play too! We want you to know that when you advertise on us, you’re helping us share valuable information about Etisalat’s services with Owerri’s residents. In turn, they can make informed buying decisions when choosing between SayPro’s plans and packages.

Geographical data tells us that television advertising is more effective when it reaches out to a wider audience. That’s exactly what SayPro has done by analyzing the impact of television advertising on Etisalat market. The study shows that a large number of people are aware about the campaign, and the number of new customers acquired is a strong indicator of success.

Etisalat is proud to be associated with SayPro, another example of our unwavering commitment towards excellence.